This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Art & Copy is a powerful film about advertising and inspiration.
Zachary Quinto embarks on a journey to understand how artificial intelligence may already be a threat to humanity. He visits Facebook headquarters where he learns about a failed AI experiment where two chat boxes created a language that only they could understand. Zach also gets a firsthand look at the world's latest technology, including life-like dolls programmed with advanced AI, robots that learn and communicate telepathically, highly intelligent drones of war, and Uber self-driving cars.
Technology is defining the future of warfare, providing capabilities that were previously unreachable. Every technological leap redraws the battle lines we once knew. The future of warfare lies beyond battlefields to the uncharted reaches of outer space, and even to the digital realm. In the first episode, artificial intelligence and autonomy are no longer just the field of science fiction; they are a key part of the fourth industrial revolution, and successfully harnessing the power of this new technology will be integral to the success of future warfare.
In this bird's-eye view of two continents, demoiselle cranes negotiate a dangerous Himalayan pass on their way to India while high-flying bar-headed geese take the fast track five miles above. In Rajasthan, vultures watch hunting tigers hoping for a meal and pigeons visit a temple dedicated solely to sacred rats. Pigeons are also our guide to the greatest gatherings of camels on Earth and learn to dodge buzzards around the battlements of Jodhpur Fort. 9,000 cranes overwinter in the most unlikely of spots - a barbed wire compound in the centre of a desert town. In Australia, rainbow lorikeets drop in on Sydney and patrol Australia's Gold Coast. In the outback, white cockatoos swirl in thousands and budgerigars pass Uluru (Ayers Rock) and gather in the biggest flocks ever recorded. In China, swallows and swifts visit the Great Wall and the Forbidden City of Beijing. In Japan, the country's most revered birds - Japanese cranes are fed fish by appreciative locals and are joined in strange, momentary harmony by hungry red foxes, white-tailed eagles and Steller's eagles. As peace descends, Japanese cranes dance beautifully in the snow.
The Dutch Golden Age saw map-making reach a fever pitch of creative and commercial ambition. This was the era of the first ever Atlases - elaborate, lavish and beautiful. This was the great age of discovery and marked an unprecedented opportunity for mapmakers who sought to record and categorise the newly acquired knowledge of the world. Rising above the many mapmakers in this period was Gerard Mercator, inventor of the Mercator projection, who changed mapmaking forever when he published his collection of world maps in 1598 and coined the term 'Atlas'. The programme looks at some of the largest and most elaborate maps ever produced, from the vast maps on the floor of the Royal Palace in Amsterdam, to the 24 volume atlas covering just the Netherlands, to the largest Atlas in the world, The Klencke Atlas. It was made for Charles II to mark his restoration in 1660. But whilst being one of the British Libraries most important items, it is also one of its most fragile so hardly ever opened. This is a unique opportunity to see inside this enormous and lavish work, and see the world through the eyes of a King.
David Attenborough returns to the island of Madagascar on a very personal quest. In 1960, he visited the island to film one of his first ever wildlife series - Zoo Quest. Whilst he was there, he acquired a giant egg belonging to an extinct bird known as the 'elephant bird' - the largest bird that ever lived. It has been one of his most treasured possessions ever since. Fifty years older, he now returns to the island to find out more about this amazing creature and to see how the island has changed. Could the elephant bird's fate provide lessons that may help protect Madagascar's remaining wildlife? Using Zoo Quest archive and specially shot location footage, this film follows David as he revisits scenes from his youth and meets people at the front line of wildlife protection. On his return, scientists at Oxford University are able to reveal for the first time how old David's egg actually is, and what that might tell us about the legendary elephant bird.
Art & Copy is a powerful film about advertising and inspiration.