Filmmaker Robert Kenner lifts the veil on our nation's food industry, exposing the highly mechanized underbelly that's been hidden from the American consumer with the consent of our government's regulatory agencies, USDA and FDA. Our nation's food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. We have bigger-breasted chickens, the perfect pork chop, insecticide-resistant soybean seeds, even tomatoes that won't go bad, but we also have new strains of e coli--the harmful bacteria that cause illness for an estimated 73,000 Americans annually. We are riddled with widespread obesity, particularly among children, and an epidemic level of diabetes among adults Featuring interviews with such experts as Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore's Dilemma) along with forward thinking social entrepreneurs like Stonyfield Farms' Gary Hirschberg and Polyface Farms' Joe Salatin, the film reveals surprising--and often shocking truths--about what we eat, how it's produced, who we have become as a nation and where we are going from here.

The film investigates the inner workings inside the commercial pet food industry, which has went largely unchallenged until now and Pet Fooled is made with an aim to expose its secrets and lack of transparency. Marketed toward humans, but made for consumers who can’t speak, pet food companies have learned how to navigate through verbiage and loopholes. The end result is a product that’s cheap and easy for them to make, while buyers are promised that they’re giving 'quality,' 'healthy,' and 'nutritious' food to their pets. Some veterinary professionals in the film link modern ailments found in pets, such as obesity and allergies, to diet.
Insights and knowledge are shared by multiple interviewees, including Dr. Karen Becker of Mercola Healthy Pets, Dr. Barbara Royal, founder of The Royal Treatment Veterinary Center and Oprah Winfrey’s veterinarian, Susan Thixton, founder of Truthaboutpetfood.com.

The film examines the profound claim that most, if not all, of the degenerative diseases that afflict us can be controlled, or even reversed, by rejecting our present menu of animal-based and processed foods.
Despite the most advanced medical technology in the world, we are sicker than ever by nearly every measure. Cases of diabetes are exploding, especially amongst our younger population. About half of us are taking at least one prescription drug and major medical operations have become routine. Heart disease, cancer and stroke are the country's three leading causes of death, even though billions are spent each year to 'battle' these very conditions. Millions suffer from a host of other degenerative diseases. Could it be there's a single solution to all of these problems?

The world is affected by an obesity epidemic, but why is it that not everyone is succumbing? Medical science has been obsessed with this subject and is coming up with some unexpected answers. As it turns out, it is not all about exercise and diet. At the centre of this programme is a controversial overeating experiment that aims to identify exactly what it is about some people that makes it hard for them to bulk up.

Widespread dietary changes are needed if we’re to combat the range of health problems associated with obesity and the environmental damage caused by industrial farming. Switching to a vegan diet is a potential solution, but selling the idea to the meat-eaters around the world is a tricky proposition.

Upending the conventional wisdom of why we gain weight and how to lose it, Fed Up unearths a dirty secret of the American food industry—far more of us get sick from what we eat than anyone has previously realized. Filmmaker Stephanie Soechtig and TV journalist Katie Couric lead us through this potent exposé that uncovers why—despite media attention, the public’s fascination with appearance, and government policies to combat childhood obesity—generations of American children will now live shorter lives than their parents did.