The saga of a handful of conquerors who built an empire in Central America and invented the methods of one of the very first multinationals. In 19th century Central America, a few entrepreneurial cowboys built an empire that enslaved populations and corrupted governments for over 100 years. The United Fruit Company thrived on unregulated capitalism; this film tells its story and that of its pioneers who feared neither God nor Man, and managed to get away with murder. Until the 1970s, that multinational set up a monopoly by combining violence, repression, corruption, environmental destruction and a formidable marketing machine. It turned an unknown fruit into an instrument of fortune and domination, and created a business model still largely used by today’s tech giants.
Using a rich trove of archival footage and documents, including letters to and from lobbyists, telegrams, vintage ads and movie clips, and gorgeous, hand-tinted stills, 'When Banana Ruled' is a story of intrigue that touches on economics, international politics, the history of business and reveals how an array of forces conquered the world through a simple fruit.

Jessie Buckley narrates the extraordinary story of the first transatlantic communications cable. In 16 August 1858, a short message is telegraphed from County Kerry to Newfoundland, 3,000km away: ‘Europe and America are united by telegraph. Glory to God in the highest, on earth peace, good will towards men.’ The Morse code message is conducted along the new underwater transatlantic telegraph cable laid across the bed of the Atlantic Ocean. Sending the same message by ship would have taken at least ten days, but the transmission takes just hours and heralds the dawn of the modern communications age.
The quest is driven by visionaries and pioneers. Among them are Cyrus Field, a wealthy businessman who, despite his immense success, ends his life in poverty; Samuel Morse, inventor of the telegraph and Morse code; Isambard Kingdom Brunel, the British engineer who pushes boundaries and budgets; and Belfast physicist Lord Kelvin, who calculates how to achieve what had hitherto been deemed impossible. Together, their ingenuity and relentless pursuit helps realise one of the great scientific accomplishments of their age for which Valentia, on Ireland’s remote western coast, is ground zero.