Why are ultra-processed foods so irresistible, and how they have come to dominate food culture? Dr Chris van Tulleken features interviews with former food industry insiders who talk openly about the way in which popular foods have been designed to be irresistible. Food companies go to extraordinary lengths to ensure their products connect with consumers - from using brain scans to assess the deliciousness of ice cream to carefully engineering the sound of a crunch. Ultra-processed foods are hyper-delicious and super-convenient, have long shelf lives and are extremely cheap. But a growing body of evidence is linking these products to our declining health.
The rainforest is home to more species of plants and animals than any other habitat on the planet. But for humans, life there is not as easy as it looks. Life in the trees requires great skill, ingenuity and sheer bravery. The Matis of Brazil carve 4-metre-long blow-pipes to hunt monkeys - in near total silence. Deep in the Congo forests, Tete defies death by scaling a giant tree using nothing more than a liana vine, and he must then negotiate an angry swarm of bees - all to collect honey for his family. Three children from Venezuela's Piaroa tribe venture deep into the jungle to hunt tarantulas - to toast for lunch! In West Papua the Korowai tribe show-off their engineering skills by building a high-rise home 35 metres up in the tree tops. Most memorable of all, in Brazil we join a unique monitoring flight in search an un-contacted tribe...
Food companies go to extraordinary lengths to ensure their products connect with consumers - from using brain scans to assess the deliciousness of ice cream to carefully engineering the sound of a crunch. Ultra-processed foods are hyper-delicious and super-convenient, have long shelf lives and are extremely cheap. But a growing body of evidence is linking these products to our declining health.