In 1949, after decades of making wooden furniture and toys, Ole Kirk Christiansen's small factory in Billund, Denmark, moved to plastic and created the 'Automatic Binding Bricks', which would later be known as LEGO. When the company patented the tube system in 1958, LEGO became the dominant toy line worldwide throughout the 1960s and 1970s. When other competitors capitalized on the expiration of the company's patents in the 1980s, LEGO faced stiff competition until they reported their first loss in 1998. Poor business decisions with film licenses and the failure of the Jack Stone and Galidor lines brought LEGO to near-bankruptcy until Jørgen Vig Knudstorp took over the company and, by bringing it back to its roots, rejuvenated LEGO's profits. By the time The Lego Movie hit theaters in 2014, LEGO became the largest toy franchise in the world.
In 1983 Hasbro bought the license of the Diaclone and Micro Change toys from Takara, then commissioned Marvel Comics to come up with a story-line and character names for the toys. The result: Transformers. Despite Tonka releasing the cheaper Gobots line six months earlier, Hasbro's Transformers took the toy market by storm in 1984, raking in US$150 million that year. At the peak of the toy line's popularity, The Transformers: The Movie hit theaters to further capitalize on its success, but the film polarized fans and collectors with the death of Optimus Prime and majority of the original characters. As Hasbro took full control of Transformers from Takara by the late 1980s, sales declined until the toy line was discontinued in 1991. After the failed Generation 2 reboot, Beast Wars rejuvenated the franchise in 1995. In 2007, the live-action Transformers film solidified Transformers' position as Hasbro's flagship toy line.
Since the original series went on the air in 1966, the Star Trek franchise has had a history of ups and downs in the toy business - from AMT's faithful scale model kit of the USS Enterprise to Remco's obscure tie-in merchandise, to Mego's best–selling action figure line. Following Mego's bankruptcy in 1983 and a string of flops by Ertl and Galoob, Playmates Toys picked up the toy license in the late 1980s and sparked a resurgence in the franchise's toy sales. From the mid-2000s onwards, companies such as Art Asylum and McFarlane Toys continue to keep the Star Trek toy franchise alive.
In this curious series, the minds behind history's most iconic toy franchises will discuss the rise (and sometimes fall) of their billion-dollar creations. In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars. This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs. Since then, toy sales of the Star Wars franchise have totaled to US$14 billion worldwide.
On April 20, 2010, the Deepwater Horizon oil rig exploded in the Gulf of Mexico. It killed 11 workers and caused the worst oil spill in American history. The explosion still haunts the lives of those most intimately affected, though the story has long ago faded from the front page. At once a fascinating corporate thriller, a heartbreaking human drama and a peek inside the walls of the secretive oil industry, 'The Great Invisible' is the first documentary feature to go beyond the media coverage to examine the crisis in depth through the eyes of oil executives, survivors and Gulf Coast residents who experienced it first-hand and then were left to pick up the pieces while the world moved on.
Their quest is to discover whether the items we throw away today have any value for tomorrow's world. In a unique science experiment, Dr George McGavin and Dr Zoe Laughlin chronicle the history of rubbish and explore how what we throw away tells us about the way we live our lives. With unprecedented access to one of the UK's largest landfill sites, the team of experts spend three days carrying out tests all over the site, revealing the secret world of rubbish. They also carry out three other 'archaeological' digs into historic landfills to chart the evolution of our throwaway society. Is mining trash for something valuable really viable? McGavin concluded: 'The idea of landfill mining is a pretty compelling vision of the future.'
By the time The Lego Movie hit theaters in 2014, LEGO became the largest toy franchise in the world.