In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonized the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century

In the last few years, the Red Planet has yielded up many new clues that life may have once existed there...and may even exist there today. There is now have proof that water once flowed on the surface, that Mars once had lakes, and that the frozen poles are mostly water, not carbon dioxide as previously thought. Mars has snow--an aurora--and lightning generated by dust storms. Most intriguing of all are the seasonal plumes of methane that just may point to bacteria living below the surface.

Earth’s oceans help make our planet different from every other planet in the solar system. As far as we know, no other place is the right temp for liquid water, the most essential ingredient for life to exist. The oceans are Earth’s primary stabilizing force, and their immense power helps to shape the appearance and behavior of the entire planet and everything living on it. And they are also the planet's great unknown - their deepest points have been visited less than the surface of the moon.

the final episode deals with plants that live in hostile environments. Attenborough visits Ellesmere Island, north of the Arctic Circle, to demonstrate that even in a place that is unconducive to life, it can be found. Algae and lichens grow in or on rock, and during summer, when the ice melts, flowers are much more apparent. However, they must remain close to the ground to stay out of the chilling wind. In the Tasmanian mountains, plants conserve heat by growing into 'cushions' that act as solar panels, with as many as a million individual shoots grouped together as one. Others, such as the lobelia in Mount Kenya, have a 'fur coat' of dense hairs on their leaves. The saguaro cactus in the Sonoran Desert flourishes because of its ability to retain vast amounts of water, which can't be lost through leaves because it has none. Many desert dwellers benefit from an accelerated life cycle, blooming rapidly within weeks after rainfall. Conversely, Mount Roraima is one of the wettest places on Earth. It is a huge sandstone plateau with high waterfalls and nutrients are continuously washed away, so plants have to adapt their diet if they are to survive. A bladderwort is shown invading a bromeliad. Inhabitants of lakes have other problems to contend with: those that dominate the surface will proliferate, and the Amazon water lily provides an apt illustration. Attenborough ends the series with an entreaty for the conservation of plant species.

Around 30% of the land's surface is desert, the most varied of our ecosystems despite the lack of rain. Unravel the secrets of desert survival and experience the ephemeral nature of this dynamic environment. Watch Saharan sandstorms nearly a mile high and desert rivers that run for a single day. In the Gobi Desert, rare Bactrian camels get moisture from the snow. In the Atacama, guanacos survive by licking dew off cactus spines. In the USA, the brief blooming of Death Valley triggers a plague of locusts 65km wide and 160km long. A unique aerial voyage over the Namibian desert reveals elephants on a long trek for food and desert lions searching for wandering oryx.

As a boy, filmmaker James Cameron dreamed of a journey to the deepest part of the ocean. This film is the dramatic fulfillment of that dream. It chronicles Cameron's solo dive to the depths of the Mariana Trench-nearly seven miles beneath the ocean's surface-piloting a submersible he designed himself. The risks were astounding. The footage is breathtaking. DEEPSEA CHALLENGE is a celebration of science, courage, and extraordinary human aspiration.