In this curious series, the minds behind history's most iconic toy franchises will discuss the rise (and sometimes fall) of their billion-dollar creations. In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars. This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs. Since then, toy sales of the Star Wars franchise have totaled to US$14 billion worldwide.
This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Art & Copy is a powerful film about advertising and inspiration.
Mind reading might sound like pseudoscientific, but its scientific counterpart, thought identification, is very much a real thing. It's based in neuroimaging and machine learning, and what's really cool is that experiments in mind reading aren't just about spying on what someone is thinking. They're about figuring out what thoughts are even made of. When you think of something, what does that mental picture actually look like? What resolution is it in? How high fidelity is a memory, and how do they change over time? In this episode, we are going to look at how
reading people's minds can help us answer these questions.
It all begins as a study on the psychology of prison life led by Stanford psychology professor Dr. Philip Zimbardo. 24 volunteers - 12 guards and 12 prisoners - have agreed to spend the next two weeks recreating life in a correctional facility. Normal people can become monsters, given the right situation, that's the standard narrative of the Stanford Prison Experiment, one of the most famous psychological experiments of all time. But what if the cause of its participants' cruel behavior wasn't what we've always been told?
The film takes the viewer on an exhilarating ride through some of the greatest movies ever made. Serving as presenter and guide is the charismatic Slavoj Zizek, the Slovenian philosopher and psychoanalyst. With his engaging and passionate approach to thinking, Zizek delves into the hidden language of cinema, uncovering what movies can tell us about ourselves. The Pervert's Guide To Cinema offers an introduction into some of Zizek's most exciting ideas on fantasy, reality, sexuality, subjectivity, desire, materiality and cinematic form. Whether he is untangling the famously baffling films of David Lynch, or overturning everything you thought you knew about Hitchcock, Zizek illuminates the screen with his passion, intellect, and unfailing sense of humour. The film applies Zizek's ideas to the cinematic canon, in what The Times calls 'an extraordinary reassessment of cinema.'
The film is produced by James Cameron, Arnold Schwarzenegger and Jackie Chan and documents the explosive rise of plant-based eating in professional sports, mixing real-time, groundbreaking science with cinematic stories of struggle and triumph. The film features some of the strongest, fastest and toughest athletes on the planet - and it's backed by them too - with additional EPs including Formula One champion Lewis Hamilton, top-ranked tennis player Novak Djokovic, and nine-time NBA All-Star Chris Paul. Follow the story of James Wilks - elite Special Forces trainer and winner of The Ultimate Fighter - as he travels the world on a quest for the truth about meat, protein, and strength. Showcasing elite athletes, special ops soldiers, and visionary scientists. Wilks' journey exposes outdated myths about food that not only affect human performance, but the health of the entire global population.
In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars. This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs. Since then, toy sales of the Star Wars franchise have totaled to US$14 billion worldwide.