This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Art & Copy is a powerful film about advertising and inspiration.
Mind reading might sound like pseudoscientific, but its scientific counterpart, thought identification, is very much a real thing. It's based in neuroimaging and machine learning, and what's really cool is that experiments in mind reading aren't just about spying on what someone is thinking. They're about figuring out what thoughts are even made of. When you think of something, what does that mental picture actually look like? What resolution is it in? How high fidelity is a memory, and how do they change over time? In this episode, we are going to look at how
reading people's minds can help us answer these questions.
Completely proving something can be difficult, if not impossible. So instead, we have the faith of the believer, the confidence interval of the scientist. What we think we know, we really only believe we know. On this episode of Mind Field, we are going to take a look at a kind of lie we tell ourselves. And we are going to use belief to turn a lie... into a truth.
It all begins as a study on the psychology of prison life led by Stanford psychology professor Dr. Philip Zimbardo. 24 volunteers - 12 guards and 12 prisoners - have agreed to spend the next two weeks recreating life in a correctional facility. Normal people can become monsters, given the right situation, that's the standard narrative of the Stanford Prison Experiment, one of the most famous psychological experiments of all time. But what if the cause of its participants' cruel behavior wasn't what we've always been told?
A single microscopic brain cell cannot think, is not conscious, but if you bring in a few more brain cells, and a few more, and connect them all, at a certain point, the group itself will be able to think and experience emotions and have opinions and a personality and know that it exists. How can such astonishing things be made from such simple ingredients? Well, answering that question means learning not only who we are but, more importantly, how we are. Today, using what neuroscientists know so far, we are going to make a town function like a brain, using people as neurons.
After years of anticipation, autonomous vehicles are now being tested on public roads around the world. As ambitious innovators race to develop what they see as the next high-tech pot of gold, some experts warn there are still daunting challenges ahead, including how to train artificial intelligence to be better than humans at making life-and-death decisions. How do self-driving cars work? How close are we to large-scale deployment of them? And will we ever be able to trust AI with our lives?
Art & Copy is a powerful film about advertising and inspiration.