Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. The film encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.
Rome was once a largely democratic society, with regular elections. This Republic lasted for 500 years, but then came Tiberius Gracchus. He believed in the ideals of the Republic - fairness, decency and justice for everyone -but was appalled by Rome's aristocrats' treatment of the poor. So he unleashed the power of the mob upon the streets of Rome, with devastating consequences.
New Zealand - 850 years ago New Zealand was the last major land mass to be discovered and colonised by humans. A mere 850 years ago, Polynesian seafarers arrived in a land with no terrestrial mammals. New Zealand was a land of birds, and its avian rulers were giants: huge herbivorous moas were hunted by Haast's eagle - the largest eagle the world has ever seen. But within the space of only 100-400 years, the eagle, all the moas and over 20 other species of birds were gone. Had mankind become the monster?
Life goes to extraordinary lengths to survive this immense realm. A 30 tonne whale shark gorges on a school of fish and the unique overhead heli-gimbal camera reveals common dolphins rocketing at more than 30km an hour. Descending into the abyss, deep sea octopus fly with wings and vampire squid use bioluminescence to create an extraordinary colour display. The first ever time-lapse footage taken from 2,000m down captures eels, crabs and giant isopods eating a carcass, completely consuming it within three hours.
Natural history series exploring the Galapagos Islands, which lie 1,000 kilometres off the coast of South America. This programme examines the fascinating stages of the islands' lives and how a variety of creatures have found ways to survive, including marine iguanas, sea-going lizards and giant tortoises.
The documentary deals with the future of conservation. It begins by looking at previous efforts. The 'Save The Whales' campaign, which started in the 1960s, is seen to have had a limited effect, as whaling continues and fish stocks also decline. In the 1990s, as head of the Kenya Wildlife Service, Richard Leakey took on the poachers by employing armed units. Although it was successful in saving elephants, the policy was detrimental to the Maasai people, who were forced from their land. The need for "fortress" areas is questioned, and the recently highlighted Raja Ampat coral reef in Indonesia is an example. The more tourism it generates, the greater the potential for damage — and inevitable coastal construction. Sustainable development is viewed as controversial, and one contributor perceives it to currently be a "contradiction in terms". Trophy hunting is also contentious. Those that support it argue that it generates wealth for local economies, while its opponents point to the reducing numbers of species such as the markhor. Ecotourism is shown to be beneficial, as it is in the interests of its providers to protect their environments. However, in some areas, such as the Borneo rainforests, the great diversity of species is being replaced by monocultures. The role of both religion and the media in conservation is argued to be extremely important. Contributors to the programme admit a degree of worry about the future, but also optimism.
The film encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.