Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
The film encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day.
Interviewees in Helvetica include some of the most illustrious and innovative names in the design world, including Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Hoefer, Leslie Savan, Rick Poynor, and Lars Müller.

Caravaggio's approach to painting was unconventional. He avoided the standard method of making copies of old sculptures and instead took the more direct approach of painting directly onto canvas without drawing first. He also used people from the street as his models. His dramatic painting was enhanced with intense and theatrical lighting. Caravaggio's fate was sealed when he killed a man in a duel in 1606. He fled to Naples where he attempted to paint his way out of trouble, he became a Knight, but was then imprisoned in Malta and then finally moved to Sicily. He was pardoned for murder in 1610, but died of a fever when attempting to return to Rome. For me the power of Caravaggio's art is the power of truth, not least the truth about ourselves. If we are ever to hope for redemption we have to start from the recognition that the Goliath competes with the David in all of us."

Born in Naples, Bernini was an exceptional talent from an early age and went on to dominate the art world of 17th century Rome. His work epitomised the Baroque style and his sculpture, church interiors and exteriors and town planning could be seen everywhere. Bernini worked under successive Popes; Pope Gregory XV made him a knight and Pope Urban VIII made him as his best friend. He was revered in his time until a jealous rage caused him to have the face of his mistress slashed after discovering her romance with his brother. His reputation fell further after his bell towers for the Cathedral of St Peter's started cracking in 1641. He redeemed himself and kick started his career again with what is arguably his most famous work, The Ecstasy of St Theresa, in 1652.

Rembrandt's success in his early years was as a portrait painter to the rich denizens of Amsterdam at a time when the city was being transformed from a small nondescript port into the economic capital of the world. His historical and religious paintings also gave him wide acclaim. Despite being known as a portrait painter Rembrandt used his talent to push the boundaries of painting. This direction made him unpopular in the later years of his career as he shifted from being the talk of the town to becoming adrift in the Amsterdam art scene and criticised by his peers.

Rothko is known for his abstract expressionism paintings, but he moved through more traditional styles in his early career, including Surrealist paintings in the 1940s. In 1947 he embarked on the first of his large abstract 'colour-field' paintings, formalising their structure further in the 1950s. Rothko had huge success with largescale solo shows, but committed suicide in 1970.

Life goes to extraordinary lengths to survive this immense realm. A 30 tonne whale shark gorges on a school of fish and the unique overhead heli-gimbal camera reveals common dolphins rocketing at more than 30km an hour. Descending into the abyss, deep sea octopus fly with wings and vampire squid use bioluminescence to create an extraordinary colour display. The first ever time-lapse footage taken from 2,000m down captures eels, crabs and giant isopods eating a carcass, completely consuming it within three hours.