This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Art & Copy is a powerful film about advertising and inspiration.
Explore the hottest area of bioscience, genomics with stunning live image, quality CGI, the forefront research, and real human stories. Previously it was thought that only 2% of our DNA is meaningful and the remaining 98% is non-coding 'junk'. But today we are beginning to know how the junk part of our DNA works to decide our personal characteristics and tendencies.
From fears about work and privacy to a rivalry between the U.S. and China, the series explores the promise and perils of AI. It traces a new industrial revolution that will reshape and disrupt our lives, our jobs and our world, and allow the emergence of the surveillance society. Today, China leads the world in e-commerce and is a society that bypassed credit cards. Now shops in stores are without cashiers, where the currency is facial recognition. No country has ever moved that fast. And in a short two-and-a-half years, China's A.I. implementation really went from minimal amount to probably about 17 or 18 unicorns, that is, billion-dollar companies. The progress was powered by a new generation of ambitious young techs pouring out of Chinese universities, competing with each other for new ideas, and financed by a new cadre of Chinese venture capitalists.
More than 90% of all crashes have a human driver as the cause. So if you want to solve traffic fatalities, the best solution is driverless vehicles. It's an ambitious goal, but only possible because of the recent breakthroughs in deep learning. Artificial intelligence is one of those key pieces that has made it possible now to do driverless cars where it wasn't possible ten years ago. For computers, until very, very recently, to do even the most basic visual tasks, like seeing a picture of a person and knowing that it's a person was remarkably hard. That's obviously fundamental to being able to understand the world around you with the sensors that you have. And we've made also gigantic strides in being able to perform complex tasks.
A.I. can be used in many ways that are very beneficial for society. But the current use of A.I. isn't necessarily aligned with the goals of building a better society, unfortunately. But, but we could change that. A.I. will be viewed as an age of enlightenment. Our children and their children will see A.I. as serendipity, that A.I. is here to liberate us from having to do routine jobs, and push us to do what we love, and push us to think what it means to be human. But what if humans mishandle this new power?
Everywhere you go, you generate a cloud of data. You're trailing data, everything that you do is producing data. And then there are computers looking at that data that are learning, and these computers are essentially trying to serve you better. They're trying to personalize things to you. They're trying to adapt the world to you. So on the one hand, this is great, because the world will get adapted to you without you even having to explicitly adapt it. There's also a danger, because the entities in the companies that are in control of those algorithms don't necessarily have the same goals as you, and this is where I think people need to be aware that, what's going on, so they can have more control over it. We came into this new world thinking that we were users of social media and search engines. It didn't occur to us that social media and search engines were actually using us.
Art & Copy is a powerful film about advertising and inspiration.