In this curious series, the minds behind history's most iconic toy franchises will discuss the rise (and sometimes fall) of their billion-dollar creations.
In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars. This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs. Since then, toy sales of the Star Wars franchise have totaled to US$14 billion worldwide.

Your brain is like a hungry sponge. It's constantly absorbing information. It thrives when stimulated. Between smartphones and books, and movies, and friends and family, thousands of sensations are constantly going into our heads. But what if it all got cut off?. Imagine being confined to a 10-by-10-foot room in complete isolation. No timekeeping devices, no phones, no books, nothing to write on, no windows. Psychologists say that fewer than three days in a room like this can lead to brain damage. I will be staying in this room for three days.
Michael explores the effects of isolation on the human mind by subjecting himself to a very interesting experiment.

Human society is incredibly complex, and the duelling forces pushing us to conform and also to express our individuality are both necessary. Other people can influence us in good ways and in not-so-good ways.
Michael Stevens takes a look into the human urge to conform and just how strong it is against our own beliefs and sense of selves.

Our relationship with destruction is not a simple one. It can release endorphins and relax our minds. It can amp us up and make us even more aggressive. It can even help us regulate our emotional reactions. Can violently breaking things calm us down? Or does it simply anger us more? Find out as Michael Stevens takes a look into our urge to destroy.

Everyone always wants to be able to choose - but who really makes these choices? And do we really want to have more choices? Michael Stevens finds out as he explores decision-making.

We're going to see if forcing your facial expression can change the way you feel. If you remove the ability to make facial expressions with botox, will it affect how the people perceive emotions in them?
How do facial expressions affect emotion, and how does emotion affect facial expressions? Michael Stevens finds out when he explores the face.