Since 2010, Artificial Intelligence is revolutionized by deep learning, neural networks that discern complex patterns in huge quantities of data and react in real time. A.I. is a primal force, like fire. The same fire that warms us can incinerate our homes; A.I. could enslave mankind -- or, join us in a grand alliance to reach the stars.

With the rapid emergence of digital devices, an unstoppable, invisible force is changing human lives: Big Data, a word that was barely used a few years ago but now governs the day for many of us. The real time visualization of data streaming in from satellites, billions of sensors and GPS enabled cameras and smart phones is beginning to enable us to sense, measure and understand aspects of our existence in ways never possible before". This massive gathering and analysing of data in real time is also allowing us to address to some of humanity biggest challenges, including pollution, world hunger and illness, and it is also helping create a new kind of planetary nervous system. But as Edward Snowden and the release of the NSA documents have shown, the accessibility of all this data comes at a steep price. The Human Face of Big Data captures the promise and peril of this extraordinary knowledge revolution.

Humanity’s potential seems limitless. But could we become as powerful as God? Scientific breakthroughs grant our species seemingly divine abilities. Biologists tinkering with DNA are figuring out ways to grow new life forms, while neuroscientists try to create artificial consciousness. Statisticians around the world are using big data to predict the future and computer scientists have discovered a "God algorithm" that could solve any global problem in an instant. But to truly become God, we not only have to be all knowing, but all being. Quantum physicists are figuring out how to teleport matter at the speed of light!

Every 17 minutes in America, someone is killed with a gun. Politicians can't seem to stop the violence. But epidemiologists, psychologists and big data crunchers are discovering that gun crime spreads like a virus -and science may be able to stop its spread.

Everywhere you go, you generate a cloud of data. You're trailing data, everything that you do is producing data. And then there are computers looking at that data that are learning, and these computers are essentially trying to serve you better. They're trying to personalize things to you. They're trying to adapt the world to you. So on the one hand, this is great, because the world will get adapted to you without you even having to explicitly adapt it. There's also a danger, because the entities in the companies that are in control of those algorithms don't necessarily have the same goals as you, and this is where I think people need to be aware that, what's going on, so they can have more control over it.
We came into this new world thinking that we were users of social media and search engines. It didn't occur to us that social media and search engines were actually using us.