In the third programme of the series, Aleks gives the lowdown on how, for better and for worse, commerce has colonized the web - and reveals how web users are paying for what appear to be 'free' sites and services in hidden ways. Joined by some of the most influential business leaders of today's web, including Eric Schmidt (CEO of Google), Chad Hurley (CEO of YouTube), Bill Gates, Martha Lane Fox and Reed Hastings (CEO of Netflix), Aleks traces how business, with varying degrees of success, has attempted to make money on the web. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today's web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for. Aleks explores how web advertising is evolving further to become more targeted and relevant to individual consumers. Recommendation engines, pioneered by retailers such as Amazon, are also breaking down the barriers between commerce and consumer by marketing future purchases to us based on our previous choices. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up databases on our online habits and preferences, Aleks questions what this may mean for our notions of privacy and personal space in the 21st century

This episode examines those birds whose sustenance comes from flesh and their methods of hunting. In New Zealand, Sir Attenborough observes Keas, parrots that do not eat meat exclusively, raiding a shearwater's burrow for a chick. However, it is the dedicated birds of prey, such as owls, buzzards, eagles, falcons and vultures, to which much of the programme is devoted. In order to spot and pursue their victims, senses of sight and hearing are very acute. Vultures are the exception, in that they eat what others have left, and once a carcass is found, so many birds descend on it that the carrion seems submerged beneath them. The Turkey Vulture is an anomaly within its group, as it also has a keen sense of smell. Eagles defend their territory vigorously, and a pair of sea eagles are shown engaging in an aerial battle. The Galápagos Hawk hunts Marine Iguanas, but can only do so when its quarry is vulnerable, during the breeding season. The African Harrier Hawk has adapted to extracting burrowing animals by virtue of an especially long, double-jointed pair of legs. By contrast, a shrike is not equipped with the requisite sharp beak and talons needed for butchery, and so dismembers its kill by impaling it on the thorns of acacias. The Lammergeier eats bones, and will drop them on to rocks from a great height in order to break them down to a digestible size. Also featured are the Eurasian Sparrowhawk, Goshawk and Peregrine Falcon.

1916. The war is raging in Europe and stretches from the trenches in France to the Italian Alps and the Balkans, and beyond to the gates of the Eastern world. The conflict becomes industrial, and millions of shells rain down on the battlefields; Verdun and the Somme are the deadliest battles in this second year of the war. Who can stop this infernal machine?

With a little imagination, could a few terrorists sabotage a mighty nation? Perhaps even tear down modern civilization? The stability of the US, Europe, China, or any global power depends on high-speed digital communication. Our increasing dependence on digital devices and global interactivity may be placing us in grave danger. Scientists around the world are dealing with new threats such as body hacking, Trojan horse viruses, and brain-damaging Internet addiction. But what if the ultimate threat isn’t an attack on technology, but the technology? Could the final superpower be the disembodied mind of the Internet itself?

An individual’s life journey interweaves with many others. Those who are successful know when to fight or back down, when to cooperate or to go it alone and how to manipulate and deceive. But power is the ultimate prize: animals will use any means to rise through the ranks and win the game of life.

In ancient Greece the Asclepian healing temples recognized the power of the primordial spiral which is symbolized by the rod of Asclepius. To this day, this symbol of our evolutionary energy remains as the logo of the American Medical Association and other medical organizations worldwide. The snake, the downward direction, is the manifested spiral, the evolutionary energy of the world.