In 1983 Hasbro bought the license of the Diaclone and Micro Change toys from Takara, then commissioned Marvel Comics to come up with a story-line and character names for the toys. The result: Transformers. Despite Tonka releasing the cheaper Gobots line six months earlier, Hasbro's Transformers took the toy market by storm in 1984, raking in US$150 million that year. At the peak of the toy line's popularity, The Transformers: The Movie hit theaters to further capitalize on its success, but the film polarized fans and collectors with the death of Optimus Prime and majority of the original characters. As Hasbro took full control of Transformers from Takara by the late 1980s, sales declined until the toy line was discontinued in 1991. After the failed Generation 2 reboot, Beast Wars rejuvenated the franchise in 1995. In 2007, the live-action Transformers film solidified Transformers' position as Hasbro's flagship toy line.
In 1949, after decades of making wooden furniture and toys, Ole Kirk Christiansen's small factory in Billund, Denmark, moved to plastic and created the 'Automatic Binding Bricks', which would later be known as LEGO. When the company patented the tube system in 1958, LEGO became the dominant toy line worldwide throughout the 1960s and 1970s. When other competitors capitalized on the expiration of the company's patents in the 1980s, LEGO faced stiff competition until they reported their first loss in 1998. Poor business decisions with film licenses and the failure of the Jack Stone and Galidor lines brought LEGO to near-bankruptcy until Jørgen Vig Knudstorp took over the company and, by bringing it back to its roots, rejuvenated LEGO's profits. By the time The Lego Movie hit theaters in 2014, LEGO became the largest toy franchise in the world.
From virtually the moment we're born, there's a story that's preached across cultures and continents. It's a familiar fairy tale, that finding one true love is the key to a fulfilled and happy life. As an adult, we're forced to reconcile the messaging on monogamy with one simple fact: humans are terrible at it. What do biology, human history and the promiscuity of bonobos reveal about monogamy? Experts and everyday couples weigh in on shifting cultural norms.
Human society is incredibly complex, and the duelling forces pushing us to conform and also to express our individuality are both necessary. Other people can influence us in good ways and in not-so-good ways. Michael Stevens takes a look into the human urge to conform and just how strong it is against our own beliefs and sense of selves.
More than 90% of all crashes have a human driver as the cause. So if you want to solve traffic fatalities, the best solution is driverless vehicles. It's an ambitious goal, but only possible because of the recent breakthroughs in deep learning. Artificial intelligence is one of those key pieces that has made it possible now to do driverless cars where it wasn't possible ten years ago. For computers, until very, very recently, to do even the most basic visual tasks, like seeing a picture of a person and knowing that it's a person was remarkably hard. That's obviously fundamental to being able to understand the world around you with the sensors that you have. And we've made also gigantic strides in being able to perform complex tasks.
In 2007, the live-action Transformers film solidified Transformers' position as Hasbro's flagship toy line.