In this curious series, the minds behind history's most iconic toy franchises will discuss the rise (and sometimes fall) of their billion-dollar creations.
In 1977, after being rejected by Mattel and Hasbro, Lucasfilm signed with Kenner Products to have toys produced for their sci-fi film Star Wars. This was a huge gamble, as Kenner was a small toy company at the time and the negotiation process started late due to George Lucas' secrecy over the ship designs. Since then, toy sales of the Star Wars franchise have totaled to US$14 billion worldwide.

This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them.
Art & Copy is a powerful film about advertising and inspiration.

Completely proving something can be difficult, if not impossible. So instead, we have the faith of the believer, the confidence interval of the scientist. What we think we know, we really only believe we know.
On this episode of Mind Field, we are going to take a look at a kind of lie we tell ourselves. And we are going to use belief to turn a lie... into a truth.

Obsession and the pursuit of excellence push diehard gamers to break World Records on classic arcade games like Q*bert, Joust, Pac-Man, and Donkey Kong. The film follows a middle school science teacher as he battles a hot sauce mogul for the Guinness World Record on the arcade classic Donkey Kong.

Where is everyone? We have been listening for messages from outer space for more than half a century, and so far... silence, why? Are we truly alone in the universe? Or is everyone else acting like us and just doing a lot of listening? Maybe we need to be louder. Maybe we need to send more messages out there. But how do you write a letter to an extraterrestrial whose language and culture and biology and mind we have no concept of? And what do you say?
Given all of the unknowns about what they might behave, should we say anything at all?

Someday, I will die. But should I? If I was offered a longer life, I would take that in a second. But how long is too long? Is death something I should deny forever, or is death and the role it plays in the universe something I am better off accepting?