Someday, I will die. But should I? If I was offered a longer life, I would take that in a second. But how long is too long? Is death something I should deny forever, or is death and the role it plays in the universe something I am better off accepting?

Deep inside the arctic circle, this team of elite engineers Is embarking on an epic endeavor. They're attempting to build a unique structure, one of the largest snow and ice hotels in the world. Constructed from more than 15,000 tons of snow and ice, spanning over 26,000 square feet, they are pushing to complete this ambitious build in an unheard-of six weeks.
Engineers brave the cold and nights of the Arctic Circle to build the Ice Hotel. Using cutting-edge tech, they'll construct this modern marvel in just six weeks.

Where is everyone? We have been listening for messages from outer space for more than half a century, and so far... silence, why? Are we truly alone in the universe? Or is everyone else acting like us and just doing a lot of listening? Maybe we need to be louder. Maybe we need to send more messages out there. But how do you write a letter to an extraterrestrial whose language and culture and biology and mind we have no concept of? And what do you say?
Given all of the unknowns about what they might behave, should we say anything at all?

Completely proving something can be difficult, if not impossible. So instead, we have the faith of the believer, the confidence interval of the scientist. What we think we know, we really only believe we know.
On this episode of Mind Field, we are going to take a look at a kind of lie we tell ourselves. And we are going to use belief to turn a lie... into a truth.

Mind reading might sound like pseudoscientific, but its scientific counterpart, thought identification, is very much a real thing. It's based in neuroimaging and machine learning, and what's really cool is that experiments in mind reading aren't just about spying on what someone is thinking. They're about figuring out what thoughts are even made of.
When you think of something, what does that mental picture actually look like? What resolution is it in? How high fidelity is a memory, and how do they change over time? In this episode, we are going to look at how reading people's minds can help us answer these questions.

This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them.
Art & Copy is a powerful film about advertising and inspiration.