Moral psychology isn't always an easy thing to study. Experiments that actually puts people in what feels like a real scenario may get realistic results, but researchers must always balance the benefits of what we could learn with the safety and well-being of the people they study. Often what we learn from moral psychology experiments doesn't make humans look good. We are imperfect creatures. But the more we learn about why and how we make the moral choices that we do, the better we'll be able to tackle difficult questions in the future.
After years of anticipation, autonomous vehicles are now being tested on public roads around the world. As ambitious innovators race to develop what they see as the next high-tech pot of gold, some experts warn there are still daunting challenges ahead, including how to train artificial intelligence to be better than humans at making life-and-death decisions. How do self-driving cars work? How close are we to large-scale deployment of them? And will we ever be able to trust AI with our lives?
Someday, I will die. But should I? If I was offered a longer life, I would take that in a second. But how long is too long? Is death something I should deny forever, or is death and the role it plays in the universe something I am better off accepting?
Deep inside the arctic circle, this team of elite engineers Is embarking on an epic endeavor. They're attempting to build a unique structure, one of the largest snow and ice hotels in the world. Constructed from more than 15,000 tons of snow and ice, spanning over 26,000 square feet, they are pushing to complete this ambitious build in an unheard-of six weeks. Engineers brave the cold and nights of the Arctic Circle to build the Ice Hotel. Using cutting-edge tech, they'll construct this modern marvel in just six weeks.
Where is everyone? We have been listening for messages from outer space for more than half a century, and so far... silence, why? Are we truly alone in the universe? Or is everyone else acting like us and just doing a lot of listening? Maybe we need to be louder. Maybe we need to send more messages out there. But how do you write a letter to an extraterrestrial whose language and culture and biology and mind we have no concept of? And what do you say? Given all of the unknowns about what they might behave, should we say anything at all?
This film reveals the work and wisdom of some of the most influential advertising creatives of our time -- people who've profoundly impacted our culture, yet are virtually unknown outside their industry. Exploding forth from advertising's 'creative revolution' of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for 'Just Do It,' 'I Love NY,' 'Where's the Beef?,' 'Got Milk,' 'Think Different,' and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Art & Copy is a powerful film about advertising and inspiration.
We are imperfect creatures. But the more we learn about why and how we make the moral choices that we do, the better we'll be able to tackle difficult questions in the future.