The documentary deals with the future of conservation. It begins by looking at previous efforts. The 'Save The Whales' campaign, which started in the 1960s, is seen to have had a limited effect, as whaling continues and fish stocks also decline. In the 1990s, as head of the Kenya Wildlife Service, Richard Leakey took on the poachers by employing armed units. Although it was successful in saving elephants, the policy was detrimental to the Maasai people, who were forced from their land. The need for "fortress" areas is questioned, and the recently highlighted Raja Ampat coral reef in Indonesia is an example. The more tourism it generates, the greater the potential for damage — and inevitable coastal construction. Sustainable development is viewed as controversial, and one contributor perceives it to currently be a "contradiction in terms". Trophy hunting is also contentious. Those that support it argue that it generates wealth for local economies, while its opponents point to the reducing numbers of species such as the markhor. Ecotourism is shown to be beneficial, as it is in the interests of its providers to protect their environments. However, in some areas, such as the Borneo rainforests, the great diversity of species is being replaced by monocultures. The role of both religion and the media in conservation is argued to be extremely important. Contributors to the programme admit a degree of worry about the future, but also optimism.